I have spoken with Rob Thomas about Outsourcing Marketing Automation and the fact that businesses spend a lot of time choosing "the right software" for Marketing Automation and not enough time planning, developing content and creating campaigns.
Great conversation with WSI-eMarketing CEO Rob Thomas about Outsourcing Marketing Automation; the time companies usually spend on the selection of software tools versus dedicated timeframe to internally align the Sales and Marketing message while creating campaigns, developing content and planning. Plus, how to select the best fit Marketing Outsourcing partner and the relevancy of involving all stakeholders in the process (Sales; Marketing and Customer Service) having them on the same page.
I'm an Outsourcerer. I'm a DNN Geek. I help people with their sites @ DeskPal. I'm a #Pomodoro practitioner. I'm a husband and a father of 2 beautiful girls.
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