I have spoken with Brian Casel about the right way to outsource content marketing and that content creation is just one side of the equation. Distribution is the other part.
We have discussed about the interview process he puts his clients through so his team can tailor content that is specific to that business with its own unique voice.
Towards the end he changed hats and we talked about his own business outsourcing practices to finding writers, project managers, assistants and developers.
An interesting conversation with a Content Marketing expert sharing some core process hints and best practices towards producing and sharing valuable content for corporate clients. Plus how to properly leverage Social Media and Search Engines to surface quality content amidst the wide “noise” of poor content that currently overflows those platforms.
I'm an Outsourcerer. I'm a DNN Geek. I help people with their sites @ DeskPal. I'm a #Pomodoro practitioner. I'm a husband and a father of 2 beautiful girls.
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