I had a great conversation with Anfernee Chansamooth - He is the founder of Simple Creative Marketing which is a company that provides an Outsourced CMO service for time constrained Business Owners.
At the beginning he shared the story about how he moved from a 9 to 5 corporate job to doing his own business. Hint: It involves brain surgery!
He went on to explain what a Virtual CMO does and how to select one.
He also said that outsourcing is great but you really need to get clear on what your expectations are so everyone involved is on the same page.
CEOs do not have the time to focus on every operational or even strategic topic, therefore, it is becoming more trendy to Outsource roles like the CFO or the CMO.
Outsourcing CMO expertise allows companies to have proper marketing support up to the extent of their need at a fraction of the cost of doing it internally.
I'm an Outsourcerer. I'm a DNN Geek. I help people with their sites @ DeskPal. I'm a #Pomodoro practitioner. I'm a husband and a father of 2 beautiful girls.
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