I have spoken with Jen Shea. She's the Owner of Bohemian Branding where she works with clients to create their Brand and Online presence.
We have discussed about what branding is and what process she uses to help her clients define the identity of their businesses.
Branding goes way beyond and above logos and colors. That is part but not the only one. Defining a niche and customer avatar is also an integral part.
She was also very open by sharing a client horror story with me.
Have a listen to learn the nuances of branding!
Branding does not only address the imagery component like Logos but also focusing on potential target clients.
Bohemian Branding focuses on understanding the client’s portfolio and inherent value proposition and based on that supporting the client in both developing and/ or fine-tuning it's Branding as well as finding best-fit prospects towards who the client offering may prove most beneficial.
I'm an Outsourcerer. I'm a DNN Geek. I help people with their sites @ DeskPal. I'm a #Pomodoro practitioner. I'm a husband and a father of 2 beautiful girls.
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